There it is.
These actually take me about 5 minutes to come up with. More when I'm hungover.
Anyway, during a discussion last night with David Bonney, a planner at DDB London (to be linked when I can link him), we stumbled upon the idea that this was quite a nice thing to do from an ego perspective since you can tangibly feel like you've really got a part of the internet. Once one of your phrases is indexed, you'll be the first dude with that. You've created a niche.
We actually dug deep into some quite rich territory but sadly I've totally forgotten the rest of the conversation. Maybe David can help.
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